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YACHTE aims to help boaters learn how to properly care for and manage their boats


To provide both boat owners and professionals with the finest yacht care products on the market. Our brand represents a lifestyle that to many is nothing more than a fairytale. We are fortunate enough to call this fairytale, life. Come experience this lifestyle firsthand through our eyes and enjoy the ride.

Inspired By Life At Sea

Once you get saltwater in your veins you can never get it out. A yearning to discover uncharted lands and to see what adventure awaits when you dare to leave the coastline in your wake and make memories that will last a lifetime. 

The passion, love and need to be on the water is how YACHTE was born. Professionals and enthusiasts alike in search of life past the breakers. It is this mindset and passion for the sea, which drives YACHTE to innovate and create the industry’s best performing yacht care products. Products that embody the pride and joy of your boat’s well being, which will endure all kinds of boating lifestyles. 

We invite you to cast off the lines and discover why life begins beyond the horizon and come back with a sea story or two! 


YACHTE was founded by Austin Frye, a life long boater. Having grown up on Long Island, boating during the spring through the fall was more than just a hobby it was a way of life. Austin got his start detailing small boats and quickly moved his way into the world of yachting. Handling everything from weekly cleanings through full vessel management on some of the most beautiful yachts around.

Austin created YACHTE Care as a way to improve the products being put on the market to maintain these beautiful yachts. Through years of trial and error he has been able to craft these great products facilitating the life’s of boaters.

Having delivered countless boats up and down the coast, Austin wants to share this amazing lifestyle with everyone.